Advertise Your Business On Facebook- Sponsored Ads

     Facebook has been the most well used strategy for advertising your business. Facebook users are engaging with the Ads and the rate of engagement has grown 11% over in just 6 months. They also announced that it reached 1 billion online users just before months (start of this year 2013) . The strategy is that its user interface is highly attractive to any kind of people may be even to the ones who have just started using it. As we know, to promote our business we all would create facebook business pages where we keep on sharing updates to keep our crowd (people who have liked your page) updated on everything about the business. It might sound easy and stressless overall when you hear its all about sharing updates frequently and you may say "Well, I could do that sharing and blah blah blah". But guys, its more than just sharing. I agree sharing is an important part and it might be easy as some of us feel too, but there's something you should worry about. "The Crowd". That's what I'm talking about.

         In this post, I am going to tell you the advertising techniques that the social media freak Facebook has provided to your efficient use of marketing your business.

         You can able to create a Facebook Ad only if you have a business page. Facebook ads differ in cost as per your need.

Struggling to find the crowd?

       So, where will you find your crowd?. Going on asking your friends and followers to like your business page is a good idea. But, even it seems little dizzy when you think of the long time maneuver. You can't keep on asking the same guys that you've been asking all long. Its better to get recognized over to many people and getting more likes per day or per week. If you have a business page, you might notice your page's growth through the Facebook Insights. At the start it always feels like you haven't got into much likes per day. Some might loose the interest in sharing posts on their page because of less listeners. It takes some days to get into the market.

Know your Business Strength:

      First of all, having in mind what exactly your business is, know what needs to be put into work to make it gain more listeners. Facebook has provided the advertising of your pages on a manner as "Sponsored". This sponsored pages have the priority that stands out to other business pages in every aspect.  When you know what exactly your business needs, you'll also know how to do it. The Point of using this advertising strategy is that you may have seen on your wall where when your friends like some pages, it is shown Sponsored at the end along with the total likes or may be with a recent post from that page suggesting you should consider liking the page too. This is called Sponsored Stories and Ads on Facebook. And this functionality costs a bit low considering the advantages that you get by using it on your business page.

Is it Building an Audience?

         Is it so? Are you thinking about how to get more audience who would actually listen to what your page says? Then you gotta work on this portion of sponsored advertising where you actually do nothing much but gaining your audience. Facebook provides some of the best offers to online ads where you can concentrate on specific crowd based on Age, Gender, work place, location etc.,

Regular Ads:

Regular Ads, ie) Premium Ads are the ones that you might have seen on the right side of your facebook homepage. This is kind of letting people know that how many have liked the particular page and suggests them to like it too. Its your selection that gets displayed as the headline, text and image and also where you want them to enter into first.

Sponsored Stories:

Sponsored Stories are the ads that will help you get more audience through your friends. People will see these ads in their news feed when their friends like the particular page. It suggests the user to like it too, and the logic is that you might like it too as it is indirectly suggested by your friend. It is a best option to get discovered through your friends who have already liked your page. This mode of advertising is best suited for the new start-ups to gain more audience that would actually listen to the business. Getting discovered is one main hassle for every start-up business pages on Facebook and this ads will make it easy within a short span on its own.

Or is it Engagement?

Or do you choose Engagement with your present audience? Engaging with the people is a better one considering if you have better things to show off with like getting more likes and shares to your posts. Facebook Engagement have grown 11% in just 6 months. This means you gotta be in that list of people who use this service too. Note that your post updates should be more interesting to the crowd as much as they want to comment, shre and like your posts and always keeping in touch with your business.

Regular Ads From Page Posts:

The Regular Ads from page posts are the same as like the regular ads that we have discussed earlier and the speciality is that it displays a specific post from your page and displays on the right side of the user's facebook home. And you can select which post to be displayed whatever it may be that you want your users to see and interact with. It may be either a video, image or text anything. It is best for sharing great content, promoting a specific post or a product.

Sponsored Stories From Page Posts:

Like we discussed earlier on the sponsored stories, it displays the posts that your friends have liked on a business page. When you do use this Sponsored stories from page posts for your business page, users will be able to view the posts or status or any content that their friends have liked on your business page. It is targeted mainly on the existing friends or fans to your page and let them interact with the posts by sharing or commenting on it.
         Interaction is only possible when you have a interesting topic to talk, share about. So if you believe your business page has such interesting quality posts you could make use of the Sponsored Stories from the page posts. This option will produce a sponsored ad with the latest post and tempts the users to comment, share or like it as once they see them.

Conclusion:

          My advice is if you are just started your business and want to advertise on facebook, you should go on with the first set for Building the audience and once you're settled with a decent number on the crowd, you may try out the Engagement set of advertising options.
        Now let me know what you are targeting (Audience or Engagement) and what advertising option would you possibly choose for your business below on the comments.

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How to Use Social Media Effectively To Promote Your Business

Social Networking sites have been on the best side for marketing your business whatever it is you are running online. You need it always to build your credibility with the online world. You may be known to the people surrounding you, but if you need to go global, you need them anyway. As of 2013, I would say more than half of the world is using  the popular social networking sites. If I have to speak personally, Twitter, Facebook and Google+ have been on the top of the lists. The Social Media provides you an exposure to the internet world as a brand, uniqueness.
If you're a blogger or any kind of business person where your crowd is based on internet, you have to use most of the social media efficiently. I am going to give you some essential tips that you should know to use the social networking sites efficiently for marketing your business.

Facebook:

Let me start with the giant networking media. Yeah., I am talking about Facebook. Facebook as based on the Alexa Rank stands 2^nd over the Internet. With an average of 600 million users a day, marketing a brand or business on facebook can go viral. Be around always. Check for how other fellow brand pages share the updates.
The first and foremost thing in marketing a page in facebook is getting more likes. And its easy if you're willing to spend some time on it. You can ask your friends and followers to like your page and share it with their friends. If you don't ask, you'll not get what you want. Any social media you're using for marketing, there needs to be a crowd to hear you out. It is invain without a crowd. Maintain a valuable decent number of  crowd on your page. Share updates frequently. Let your followers share and comment it too. If possible, conduct give-aways through your facebook page asking any questions about your brand or blog and make sure they like your page before answering the questions.
You can make use of the Facebook Insights to supervise the analytics. The secret of using Facebook as a marketing media is to make people notice and share your posts on their timeline. Ask frequent questions to see what your people need or may be ask opinions to improve your brand. Its all about letting your crowd notice that you concern their thoughts.

Twitter:

As we can see all the famous brands, blogs, smb's use twitter efficiently as a marketing media. Even though it is just 140 long characters, this micro-blogging service is more powerful than all the other services. It tempts people to visit very often. You don't need to stay online for a whole day. Just login frequently as such let your followers know you are there always with your tweets. Tweets continously. Don't stop tweeting. If you don't have any new posts or updates to tweet, you can just tweet old posts once or twice a while and make sure you're around. Tweeting quotes a while is powerful to get you more followers.Tweets are even more powerful with their #hashtags on and it is tailored according to your place of stay. You can search anything with hashtags. With proper hashtags, your tweets would reach a large number of people all over the world irrespective of the fact they follow you or not.

 Follow as many professionals on your niche as you can and let them follow you back. Twitter can be highly interactive if you take one step forward starting the conversation. Don't hesitate to start a conversation. It is when you're about to know something new on a topic. Be pleasant to everyone on twitter otherwise you'll get suspended if they block you. Make use of the automatic tools such as Buffer that helps you to tweets at times when you are not online.

Google +:

A professional series released by Google best used for marketing in all senses as a social networking media. I don't have to say more about Google +, as a Google product, it has all the priority to other social networking sites in searches. You may have noticed when you search a topic on Google, it shows some search lists with G+ profile linked to it. Yes, their search algorithm is written in a way to prioritize the list that are linked to Google+ profiles with it along with good and popular content. You need to get at the top lists when searched for a specific topic, you gotta link your G+ profile to your blog.
  Marketing on Google+ is also not a wild head-ache you should worry about. Share your posts with the public and make sure you like your post publicly. Do everything related to your blog publicly so that the people other than in your circles can see what you do professionally. There is also categories classified with keywords as like the hash tags on Twitter. While posting create categories along with it and post as public. Add people to your circles and let them add you too. Make short-term conversations as possible to connect with your people frequently.

Conclusion:

Any Social media you use for marketing your business, there are 2 most important things that you should do for the survival. 1. Gather a decent crowd. 2. Share contents as frequently as possible. If you're capable of doing the above  two things on any social networking site, then it's a piece of cake to interact with the crowd and market your business online.

Now share your ideas here so that it would help others too.

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7 Things To Do Immediately Once You Start Blogging

                     

Blogging field is a rising sunshine that never rests. The craze for blogging will always be in every webloggers and it will evolve its growth through their blog appearances and its quality accompanied with quantity. Only the content you are providing in your blog post is not enough if you want to reach more people. The success of a blog not only lies in the quantity of the posts but also rests its main platoon of Appearance and Marketing. Some may have a wrong thought that only quality content with rich wordflow will reach more readers and get more appraisals. Unfortunately, along with the quality content, some promoting makes sense to what you write and also will reach more people. Down here are the most important 7 things you should include in your blog to get more stable and frequent readers.

Link all your social network profiles to your blog:

                 Identity is the foremost thing that needs to a blog. Being Anonymous you can post whatever you want but you won't be getting stable readers. When you link your social network profiles to your blog and let people know about the blog, it will increase your blog's identity more that it would get more stable readers. I assume that you all have your own accounts on social networking sites like Twitter, Facebook, Google+, LinkedIn etc.. If not create one in all and make sure you use it professionally for your business purposes. Link all those profiles to make awareness to the readers that you're the author of the blog.

Include Tweet Widget to your Blog: 

                  As of Today, with more than 400 million tweets sharing a day, Twitter is a powerful tool to promote your blog. Make use of all its functions that will help you gain your crowd that listens you. Read about How to make use of Twitter for blogging. Tweet API plugins are available on Twitter. All you have to do is copy and paste the code in your template page of your blog. Also embed your tweets to your blog at the bottom or may be at the right sidebar. It will show the latest tweets shared from your Twitter profile to your blog. This is a way to increase your credentials as a blogger.

Include Facebook Social Plugin:                                                                               

                    Now, we had done 2 things and the next to do is to get a Facebook social Plugin that will cover overall comments, likes, shares of your posts to your blog page and will also let users comment and like it on the blog page itself. This will increase your blog traffic along with your Facebook business page insights. It is an easier way to link your readers just because the fact that more than 600 million users online everyday.

Include Subscribe via RSS Feed:  

                    RSS- Rich Site Summary plays a vital role to your blog subscribers. Once you link your own RSS Feed to your blog, it will be much easier  to your blog readers to subscribe to your blog posts. So, whenever you post a new one onto your blog, the subscribers get notified through your RSS feed. If you use wordpress hosting, RSS will be developed automatically, and you just need to link it with the feed whether it is through feedburner or atom or if any.

Include Popular Articles Plug-in:

                           This plug-in is an important asset to a blog. Lets say, When a reader visits your blog once for the first time through search, if you have the popular posts on your blog that are related to the one they are reading, they might want to check it too ending up in spending some more time in your blog. If they like the content, chances are subscribing to your blog.

Include Comments Plug-in: 

                    All the wordpress blogs allows comments., some blogs allow only after logging in and some allow using social plug-ins etc.. Nobody wants to login to a site and comment on it. Mostly, readers will not spend time in signing in to comment for a post. There are awesome comment plugins out there like CommentLuv, JetPack etc., that will help you to make your comment options very attractive and useful to your readers to comment on your blog.

Include Famous Wordpress Plug-ins:

                    There are so many wordpress plug-ins that is must for a blog to survive on the Blogging world. Install wordpress plugins for mail sending like Mailchimp, Aweber etc., SEO plugins, and most importantly Guest Post plugin. This plugin is important because when another blogger visits your blog and interested in doing a Guest Post, it is useful to get your guest posts ready. And Guest Blogging is essential to every blogger for his own blog's growth and for his own name to grow among the leading blogger's lists. The Shareaholic plugin provides you to share your posts to more than 100 social medias and bookmarking services.

Conclusion:

                       As far as considering the field of Blogging when you  take it seriously and make a way to earn out of it, you have to be well connected to all the means of marketing, promoting your blog. You need to have most of the plug-ins that you could make use of within your blog. Please share the names of the most used plugins in your blog  with us that helps you run your blog in an efficient way.


Image Credit: Shutterstock

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What is your favorite marketing Strategy? Twitter or Facebook?

Twitter or Facebook

What do you prefer for your promotion mostly? Well, I know that we all promote our business through all kinds of social networking media but most preferably all our effort lies in Facebook and Twitter. I am curious to know which social network you prefer the most and which one is more user-friendly with more interactions. So, I just made a survey in both Facebook and Twitter. Most of the people who answered my survey preferred Facebook as their pet to Twitter.

Ofcourse, I agree with you all people Facebook shouts out quite an impression for our blogging sector. Facebook provides us with various sets of opportunities to promote our business. But , I feel Twitter as my favorite in this matter. Well, Before I say why I said Twitter, I have something to compare between them.

Facebook:

            Facebook, as we all know with 600 million online users daily, obviously make out your business reach more people. The introduction of Timeline made a cool impact over people with creating pages of ideal timeline works. When you like a page, you are able to view the page's posts on your wall page. I reckon you all know this information. I have to mention that share and comment options. i.e; sharing posts on your wall let your friends see that too. I would always ask you to have seperate page for your business, if you want it to run big. Link your business facebook page to your blog network. A seperate business page with much likes and shares from your followers increases your level of exposure.

You can also run your business through your personal account too, if you want it to be too professional.Post your links on your timeline and make sure that when you use your personal account for business marketing , let all your privacy settings to be set to public. Yes, when people browse for things, if they can't find something they want in your profile which you use for your nusiness then its of no use making it worth your readers. Link your profiles to your blog network, even chances are you will end up getting more followers in facebook who want to read your updates.

Make sure your business profile is linked to many groups and communities in facebook. The more the communities you use the more the exposure of your brand with the world. There is a thing "Add to Interest Lists". Make use of it. Ask your fellow likers in facebook to add your page as their interest lists so that whenever you post something on your page it will appear prior to other posts.

Twitter:

       Like I said, Twitter is my Favorite, no offense to facebook likers. I see a strong bond with twitter about their "Hash Tags". Hash tags with appropriate words reach out to more people who search with hash tag keywords. With better hash tags in your tweets more lingual your tweets reach your followers. I agree the fact that you may not get more retweets to your tweet, but there is a chance your followers get tend to visit your link. Recent facts show that Twitter is at the top of the list in sharing links, videos via youtube, branding promotions.

    There is also Lists and Favorites. Twitter allows you to create a "List" and you can add your followers who are more interactive and are of your kind. Well, I compare the lists with those kind of Interests in Facebook. You will get to know more people all over the world. I am saying Twitter is a place to make Contacts and Interactions. And Remember here, I would say rather having a seperate twitter page for your blog, its better to promote your business with your own personal Twitter account. If you've already set up a business account, it is okay. But the followers list might not be quite praising as if it is your own personal account you end up in getting more followers and the best part is you can interact with them, get to know them quite much.

Tweet constantly. I always ask you to tweet constantly say tweet 10 tweets a day. That would preferably get you noticed by your followers. Make them know that you are live around all the time. Don't let them feel like you are just only into promoting your self-stuff. Retweet other fellow followers tweets too. Tweet some better quotes sometimes. 

Conclusion:

            I never disagree with you all having the fact that Facebook's been your favorite for many of you. But I am saying from my side that I have always been attracted to the way that Twitter makes me feel better with my side of marketing my business.
 Also See Things you should know about Twitter for Marketing

 Its time to comment whose side you are on? Let me know your favorite spot for Marketing. Twitter or Facebook

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